The strategy that you can use is to make sure that you create your own traffic generation plan that suits know the amount of time and money that you can invest into your marketing campaign. You will just want to choose 1 to a few methods as the core strategy to drive the bulk of the traffic back to your website. When you have created the plan, you will know the things that you have to do on a daily basis so that you can drive more targeted traffic back to your website. When you drive consistent traffic back to your website, you will get consistent sales.
The next strategy that you can use is to make sure that you are giving good values to your customers. You will want to be sure that you are giving relevant content that is useful to them and you are promoting any paid resources that will greatly helps them to solve their problem. You will want answers to your subscribers’ questions if they send you any emails so that they will know that you are sincere in helping them. Make the effort to help them and you will be rewarded when they trust you and purchase the product that you recommend.
The last strategy is to consistently communicate with your subscribers. This is important as you will want to build a good relationship with them so that they will trust you as a reliable information provider. Most marketers make the mistakes on just getting the list without doing constant following up with the list. Please do not make the same mistakes as you will be just wasting your time building the list if you are not going to communicate with them.